Honda in particular plans on exploiting the potential of the Indian auto-market to the fullest extent. They have recently launched the Honda Jazz in the small-size higher fuel-economy segment. This seems to be a well planned move after looking at the past facts and figures about the automobile sales in the Indian economy.
Well, sure thing you can sell the luxurious cars like Mercedes Benz, BMW and the likes of them, even in the Asian markets, but those who wish to play in big numbers, should always plan the smaller segments. And, this is what Honda has really done in past few months. After the launch of the revived Honda City VXI, Honda has launched the Jazz, which is priced just a bit lesser than the city.
The starting model in the segment costs around 7lacs or $15,000, while the top-end version goes up to 7.5lacs. The elegant pictures of the Honda Jazz and the Honda Jazz wallpapers that were released a few weeks back, had brought a whole lot of enthusiasm amongst the potential car buyers in India. It has not only served as a big promotion, but also contributed to advanced bookings in the showrooms as well.
Honda has promised that they'll be launching yet another economy class car in India within next 12-18months, which will be even more affordable than the Honda Jazz. Skoda had done something similar by releasing Fabia few months back, while Ford's Fusion as well as Fiesta have also been quite successful too.
More than 74% of the total cars sold in Indian market belong to the economy class range, no wonder everyone is eying the market with bulls-eyes.
Well, sure thing you can sell the luxurious cars like Mercedes Benz, BMW and the likes of them, even in the Asian markets, but those who wish to play in big numbers, should always plan the smaller segments. And, this is what Honda has really done in past few months. After the launch of the revived Honda City VXI, Honda has launched the Jazz, which is priced just a bit lesser than the city.
The starting model in the segment costs around 7lacs or $15,000, while the top-end version goes up to 7.5lacs. The elegant pictures of the Honda Jazz and the Honda Jazz wallpapers that were released a few weeks back, had brought a whole lot of enthusiasm amongst the potential car buyers in India. It has not only served as a big promotion, but also contributed to advanced bookings in the showrooms as well.
Honda has promised that they'll be launching yet another economy class car in India within next 12-18months, which will be even more affordable than the Honda Jazz. Skoda had done something similar by releasing Fabia few months back, while Ford's Fusion as well as Fiesta have also been quite successful too.
More than 74% of the total cars sold in Indian market belong to the economy class range, no wonder everyone is eying the market with bulls-eyes.
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